Generation Z: A Century in the Making

This book offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of research studies, this is the authoritative defining work on Generation Z that market researchers, consumer behavior specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.

Read the book review by Vicki Nelson on College Parent Central and check out our book in the number 1 slot of the top 11 HR books to read in 2020.


Generation Z Goes to College

Determined. Innovative. Confident. These are just some of the many characteristics of Generation Z, those born from 1995 to 2010. Although some characteristics may look similar to the Millennial Generation, Generation Z brings a whole new set of attributes and experiences to higher education. But, our structures, curriculum, environments, processes, and pedagogies were likely developed with previous generations in mind. This new cadre of students will challenge us to re-conceptualize our institutions to ensure we are providing the most meaningful and effective learning and engagement experiences possible.


Generation Z LeadsGeneration Z Leads

This specialized guide showcasing ideas and strategies for developing the leadership capacities of Generation Z students. This book covers reasons why Generation Z students may not be drawn to leadership experiences, value propositions that resonate with Generation Z students to enhance participation, marketing and recruitment strategies that align with a high-touch and high-tech generation, effective ways to structure leadership experiences, opportunities to reframe service learning to social change, ideas for integrating entrepreneurship and social innovation into the leadership curriculum, insight into the roles of mentor and adviser, effective communication strategies that work with this generation, and practices for assessing leadership development and recognizing student achievements.


Gen Z Around the World (forthcoming 2024, Emerald Publishing)

The study of generations offers a unique look at trends in attitudes and behaviors of individuals based on age and stage in life. Generations progress through childhood, adolescence, and adulthood at the same time, experiencing current events and societal factors during the same stage of life. During this stage, a peer personality develops, resulting in members having similar attitudes, preferences, styles, and behaviors. Given the interconnectedness of the world today in that communication, technology, commerce, education, politics, health, travel, and work have become increasingly globalized, there is a much stronger global peer personality of Generation Z than anticipated. This book will offer a look into this peer personality, helping us to expand our capacity to better work with, engage with, supervise, and educate Gen Z around the world.

Guide to Generations in the World of Work (forthcoming 2025, SAGE Publishing)

How we see and navigate the world plays a part in how we engage in our work. This is especially true as we see multiple generations comprise the world of work, in which each cohort brings a unique set of values, perspectives, preferences, and behaviors to organizations and companies. Guide to Generations in the World of Work will offer insight into the similarities and differences in preferences, worldviews, and expectations among workers from various generations as these will have the potential to impact their interactions with members of other generations as well as wider organizational structures and norms.

Generation Z Learns

From elementary to graduate school, classrooms are now filled with Generation Z students. And, much like those in the generations who came before, these students are eager to learn. But, their characteristics, interests, styles, and preferred learning environments are in many ways different from their predecessors. Generation Z Learns explores the nuances of Generation Z and offers recommendations to enhance the educational experience for this generation.




Gen Z Voices on Voting

Our Gen Z Voices on Voting research report offers a comprehensive look into Generation Z’s thoughts and feelings on politics as well as ways they can be supported in getting to the polls. Read about their ideologies, what they are looking for in candidates, issues they care about, motivations to vote, and how they get their political information and news.


Campus of Tomorrow Report

The Campus of Tomorrow is a 24-page report that highlights how communication, motivation, and interpersonal dynamics, mental and emotional wellbeing, social justice and social change, and learning have been transformed due to COVID-19 and thus how to best adapt to the needs of Generation Z college students in a contemporary context. This collaborative report was designed by branding and marketing agency, Ologie




What Makes Learning Enjoyable? Perspectives of Today’s College Students in the U.S. and Brazil

Journal of Pedagogical Research, 2020.

This article showcases what Generation Z students in the U.S. and Brazil believe makes learning enjoyable.


How Generation Z College Students Prefer to Learn: A Comparison of U.S. and Brazil Students

Journal of Educational Research and Practice, 2019, Volume 9, Issue 1, pp. 349-368.

This article offers a comparative analysis of learning preferences of Generation Z students in the U.S. and Brazil.


Developing the Strengths of Generation Z College Students

Journal of College and Character, 2019, Volume 20, Issue 3, pp. 268-275.

This article offers suggestions for modifying existing strengths-based exercises as well as offering ideas for new exercises that specifically align with and leverage the capacities of Generation Z students.


What’s Next?

ACUHO-I Talking Stick, 2018, Volume 35, Number 5, pp. 39-44.

This article offers insights for housing and residence life professionals for better understanding Generation Z residential students.



Student Engagement Revisited

NASPA Leadership Exchange, 2018, Volume 16, Number 2, pp. 20-24.

This article highlights strategies for engaging Generation Z college students on campus.



Generation Z: Educating and Engaging the Next Generation of Students

About Campus, 2017, Volume 22, Issue 3, pp. 21-26.

This article offers insights from the book, Generation Z Goes to College, on how our current cohort of traditional-aged students like to learn, engage, and serve.


Meet Generation Z

SigEp Journal, Fall 2016, pp. 24-31.

This article highlights findings from Generation Z Goes to College and describes different types of Generation Z students.



Motivation, Learning, And Communication Preferences Of Generation Z Students

eHearsay Journal, Fall 2017, pp. 4-9.

This articles offers insight on how Generation Z students are motivated, how they learn, and how they prefer to communicate.